Freelance writing in Kenya has experienced remarkable growth in recent years. As online writing opportunities continue to expand, so has the number of freelance writing platforms available to Kenyan writers. However, not all platforms are created equal—some lack reliability, and others have hiring criteria that may not guarantee consistent work.
In this comprehensive guide, I’ll introduce you to Verblio, arguably one of the best content writing platforms available today, and explain how Kenyan freelancers can get started. I’ll also share some viable alternatives for those seeking other options in the content writing landscape.
What is Verblio?
Verblio is a sophisticated content partner that connects businesses seeking high-quality content with skilled freelance writers. Despite its simple premise, Verblio has established itself as a credible platform trusted by millions of freelancers worldwide. Its longevity in the industry speaks volumes about its reliability and effectiveness.
How Does Verblio Work?
Verblio operates through a streamlined process that helps writers discover businesses and agencies in need of their expertise. Here’s a detailed breakdown of how the platform functions:
1. Find a Job
With an impressive client base of 1,300 businesses across 40 different industries, Verblio ensures that work is consistently available. The platform offers diverse assignments ranging from 300 to 3,000 words across various content types, providing ample opportunities for writers with different specialties and interests.
2. Conduct Thorough Research
Verblio is committed to creating powerful content that drives SEO results. Each client requires industry-specific expertise delivered in a voice that aligns with their brand. Writers must invest time in understanding client needs and conducting detailed research before crafting content.
3. Create Exceptional Content
On Verblio, the quality of your writing matters more than your formal credentials or experience. Since clients choose which content to purchase, writers must ensure their work stands out from the competition. This meritocratic approach rewards skill and quality over resumes.
4. Access Higher-Paying Opportunities
New writers typically begin with shorter assignments to establish themselves on the platform. By consistently selling content and earning 5-star reviews, writers can progressively unlock access to longer, higher-paying jobs. This tiered system incentivizes quality and professionalism.
5. Build Long-Term Client Relationships
As a subscription-based service, Verblio clients typically need fresh content on a monthly basis. By delivering exceptional work, writers can develop ongoing relationships with clients who appreciate their style and expertise, creating a steady stream of assignments.
6. Receive Payment
Verblio ensures prompt payment when clients purchase your content. Writers can choose to invoice weekly or accumulate earnings for larger payouts. With no minimum or maximum invoice requirements, writers have complete control over their financial management.
How to Join Verblio
This is where Kenyan freelancers face their primary challenge. Verblio is currently only open to writers based in the United States, with specific eligibility requirements:
- Impeccable grammar skills
- Strong research capabilities
- Exceptional content writing abilities
- Understanding of modern content marketing and SEO principles
- Professional and collaborative communication style
- Minimum age of 18 years
- U.S. citizenship and a valid Social Security Number
Additionally, prospective writers must pass a rigorous grammar test and a plagiarism module. They’re also required to submit a sample article that undergoes strict editorial review.
Options for Kenyan Writers
Since Kenyan writers don’t have Social Security Numbers and the platform is exclusively available to U.S. residents, several workarounds exist:
1. Family Connection Method
The most legitimate approach is to have a relative in the United States open an account on your behalf. This method minimizes risks while giving you access to the platform.
To apply through this method, visit the Verblio website, scroll to the bottom, and click the “Write for us” button. The application process takes approximately 10 minutes and primarily involves answering questions about your writing experience.
2. Alternative Methods
Some Kenyan writers attempt to create Verblio accounts through less conventional means, such as purchasing Social Security Numbers online. However, this approach carries significant risks, including potential scams and legal implications related to cybercrime. Exercise extreme caution if considering this route.
You can also find online forums where U.S. citizens are willing to create an account for you in exchange for a profit-sharing agreement. If you choose this approach, Skool is an excellent platform to use.
Operating a Verblio Account from Kenya
After successfully creating an account (ideally through a legitimate U.S. contact), Kenyan writers face the challenge of operating the account from Kenya. Since the platform is designed for U.S.-based users, technical considerations include:
- A robust VPN service
- A reliable proxy server
- A Remote Desktop connection with someone in the U.S.
Among these options, proxy servers often provide the best solution and can be acquired for as little as $2 (approximately KES 260) from reputable providers like My Private Proxy. VPNs are generally easier to detect and could potentially lead to account termination before you’ve established yourself on the platform.
It’s worth noting that Verblio does permit its U.S. writers who are temporarily outside the United States to continue writing. Therefore, while using a proxy server is a prudent precaution, it might not be strictly necessary in all cases.
Earning Potential on Verblio for Kenyan Writers
Verblio stands out as one of the most lucrative content writing platforms, offering competitive compensation. Kenyan writers can potentially earn between KSH 20,000 to KSH 50,000 per week, though earnings vary significantly based on:
- The type of content you produce
- Word count requirements (ranging from 300 to 3,000 words)
- Your experience level on the platform
Beginners might start at around $18 per blog post. However, as you accumulate positive reviews and gain access to higher-tier assignments, your earnings will increase substantially.
Payment Processing
Verblio processes payments every Monday through:
- Bank direct deposit
- PayPal
The platform doesn’t impose minimum or maximum invoice requirements, giving writers flexibility in managing their finances. To receive payment, you’ll need:
- A valid bank account
- A properly configured PayPal account in good standing
Alternatives to Verblio for Kenyan Writers
If Verblio’s requirements seem prohibitive, several alternatives exist that either accept global users or have different qualification criteria. While these platforms might not match Verblio’s flexibility and compensation, they provide valuable entry points into the content writing industry:
iWriter
This alternative content mill offers similar services to Verblio, though based on numerous online reviews, their service delivery may not be as refined. However, it remains accessible to Kenyan writers looking to start their freelance careers.
Many other platforms accept global writers, and we’ve detailed these options in previous blog posts discussing the best online writing opportunities for Kenyan freelancers.
Conclusion
Finding a reliable online writing platform in Kenya presents challenges, but with persistence and the right approach, it’s entirely possible. If you’re fortunate enough to secure access to a premium platform like Verblio in Kenya, preserve that relationship by maintaining high-quality standards and professional conduct.
For those just beginning their online writing journey in Kenya, consider exploring our specialized online writing courses designed to help you launch your freelance writing career successfully. These resources will equip you with the skills needed to excel on platforms like Verblio and its alternatives.
Remember, while access to certain platforms may require creative solutions, the growing demand for quality content ensures that persistent, skilled writers can build successful freelance careers regardless of their geographic location.