Every business in Kenya needs social media presence. Most handle it terribly. They post inconsistently. They ignore comments. They have no strategy connecting content to business goals. They measure success by likes instead of leads or sales. They treat social media as an afterthought rather than a ...

Every day, Kenyan businesses throw money at Facebook ads hoping something sticks. They boost posts randomly, target “everyone in Kenya who likes business,” and wonder why KES 10,000 disappeared with zero sales to show for it. Meanwhile, their smarter competitors spend the same budget and...